Because business companies are seeing a huge profit potential on marketing their brand and product via websites, practically all are investing on competent website developers to design an effective website for them in order to garner a substantial amount of traffic with the hope of converting the web traffic into sales. However, a business company must understand that even if it has gained a dominant presence online, it doesn’t mean that the return on investment is guaranteed, but reaching out to potential customers and satisfying their needs first by way of relevant information and connecting with the potential customers on a personal level will guarantee the conversion of traffic to sales.
For a company’s website to be able to connect effectively to the personal level of its potential customers, it must create its own blog where posted articles discuss issues relevant to the company’s products and services, describing clearly the applications and benefits of the company’s products and services and how these can alleviate the present problems being experienced by the viewers/potential customers and where the blog can comfortably relate to them.
Targeting the right customers with relevant web pages
Targeting the right customers through the website’s web pages may begin with displaying the best-selling products/services on the home page and, with one click, potential customers should easily be transported to a category page where your similar products or services are on display, such that this funneling technique must be designed to catch the interest of the viewers in just a few minutes without waning their attention span.
How to build product awareness
Creating awareness of products that you promote is a technique that is used to let people get acquainted and know more about the company and its brand, as well as the product, so that the more awareness is being delivered to people such as using social media or email, the more trust is being built into the people who will be your potential customers.
Use an effective technique that can provide a means to turn viewers to subscribers and this is by creating an email list by following these measures: using email opt-in forms which should be visible in the website, such as placing it on sidebar, footer, header, at the end of the post; using landing page or home page; or using social media.
Look for ways to create a call to action
An effective call to action is creating the website to look like it’s a real shopping experience with a page to view the items in a virtual shopping cart, such that the layout must be simple and easily negotiable with information safety walls that has the following: requirements of signing up for an account, age, basic information both personal and business, payment method and terms and conditions.