With many customers active online, marketers have to come up with effective ways to attract prospects online, turn them to leads, and convert them into buyers. But there are many obstacles to these strategies, such as increased competition, customer reviews on social media, and the evolution of customer behaviors when interacting with ads.
Here are 5 tips to help you generate quality leads.
1. Use Strategically Placed CTAs
The best way to leverage CTAs (Call To Action) in lead generation is to keep them above the fold and directly in front of the customers, across all screen sizes, and focus on one CTA per page. Placing your call to action above the fold and in plain sight will generate higher conversion rates because all your visitors will see the offer. If a visitor is required to scroll down the page before they see the offer, your conversion rates will be comparatively low.
Don’t hide your CTAs at the end of long-form content because this will reduce the number of people who see the offer. Make sure customers won’t miss your offer even if they’re viewing on a desktop monitor or the small mobile screen.
2. Be Responsive on Social Media
Today, social media is the customer service go-to medium when queries come up. Customers expect businesses to provide customer service through social media and they want fast answers to their questions.
Actively monitor your social media and reply to all questions; this will help you build strong relationships from the onset, which in turn will make customers trust you. This will lead to more prospects converting to leads because they’re comfortable requesting more information on products or services you offer.
3. Create Landing Pages that Attract Social Shares
Many marketers underestimate the power of sharing in lead generation. Most social shares focus on blog content, but you can leverage this power to drive more traffic to your landing page and generate more leads.
Be creative and leverage the same power of social sharing to drive more traffic to your offers. Offer compelling rewards and watch your landing pages get increased traffic and leads.
4. Highlight Social Proof
Showcasing social proof next to your CTAs will help generate more consumer trust, thus boosting your conversion rates. These third-party opinions help improve conversions because customers turn to one another to get approval opinions.
Placing reviews, testimonials and even awards and recognition near your CTAs will encourage visitors to move forward, converting them into leads for your brand.
5. Publish Video Content
Video content is one of the most effective forms of content. Customers love it because they can consume it on the go and it requires little effort. And marketers love it because they can publish it with little cost and promote it across several channels.
Create videos that explain and entertain too, and focus on a unique angle to get results. Share different video angles and content concepts on social media to see what your audience responds well to.